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How to negotiate a rent increase

You’re talking to Renee, the property manager. Your renewal came with a big rent increase. You call the leasing office. The goal: ask for a smaller increase with reasons.

Your first line

Renee starts with “Hi, this is Renee at the leasing office. What can I do for you?”

“Hi Renee, it’s Alex in unit 12. My renewal came in at $1,600. I’d like to stay, and I’m asking for $1,500 instead.”

Number first: a specific counter gives Renee something to take to whoever sets the rates. “Can you do better?” gives her nothing.

What Renee might say, and what to say back

  1. Renee: “It’s company policy. The rates are set.”

    You: “I understand. I’ve paid on time for two years and I’d like to stay. Who can approve an exception?”

  2. Renee: “Everyone’s getting the same increase.”

    You: “That makes sense. I’d still like to ask. A $150 jump is over 10%, and similar units nearby list around $1,500.”

  3. Renee: “I can ask, but I can’t promise anything.”

    You: “That’s all I’m asking. If it helps, I’d sign a longer lease. When should I expect to hear back?”

Two things that trip people up

Now say it out loud

Reading the words isn’t the same as saying them. Practice this one with Renee pushing back like the real person would. Then your coach, Max, fixes your exact words. The move to focus on: Number first.

Practice this one free

3 free reps a day. No sign-up. Out loud or typed.

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